PR & brand strategy for wine industry
Shaping wine brands through story and influence.
Studio Burgundy is a specialist PR and branding agency working exclusively with wine — wineries, distributors, trade associations, hospitality groups (bars, restaurants, members clubs), and wine communities entering or growing in Singapore and Southeast Asia.
WHAT WE DO
OUR SERVICES
Studio Burgundy works exclusively within the wine industry — bringing together brand strategy, communications, and community to build wine brands that are recognised, trusted, and remembered.
Brand & Identity
Strategy-led brand building for wine businesses at every stage — from market positioning to full visual identity.
We define how your brand thinks before determining how it looks, then execute through a curated network of specialist designers with a background in wine.
PUBLIC RELATIONS
Trade and consumer PR for wine brands launching into or growing within Singapore and Southeast Asia.
Product launches, media relations, press strategy, and ongoing brand communications — handled with wine knowledge and industry fluency that generalist agencies cannot offer.
community building
Wine communities built around your brand — through events, membership structures, and social strategy.
We create the structure where your audience becomes loyal, vocal, and connected to what you do, specialising in next generation and wine collectors.
ABOUT US
FOUNDER
Studio Burgundy is led by Jaclene Liew dipWSET, a WSET Diploma-certified wine professional with a background in private banking and private equity.We are the only specialist wine communications agency in Asia led by someone with formal wine qualifications, bringing both industry credibility and commercial rigour to every brief.We work with wine brands because we have a deep appreciation and passion for wine. We understand what the trade and sommeliers respects, what wine collectors respond to, and what it takes to build a brand that lasts in this market.
Our work speaks for itself.
reach out to us
We've worked with wineries, distributors, trade associations, wine bars, wine accessories, members clubs, and restaurants across Singapore and the region. We're happy to walk you through our track record in a conversation.We only take on projects we are confident of delivering.
Let's talk about your brand
get in touch
We work with wine brands at every stage — from market entry to long-term growth. If you're looking for a communications partner who understands the industry, we'd like to hear from you.
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